Creating customer loyalty for 25 years
Founded in 2000, Maximiles.com became Europe’s first multi-brand loyalty programme and expanded to 17 countries with the backing of leading partners, including GLTrade and SNCF. Building on that success, Bilendi launched Bilendi Loyalty Solutions in 2001 under the Maximiles Services brand to design and run white-label loyalty programmes.
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Powered by technology and driven by innovation
We have progressively enhanced our Bilendi Membership System platform with new technologies, including cashback, mobile offers, geolocation and AI. This progress is built on 14 strategic acquisitions and the integration of their talent. The partnership between marketing and technology is now at the heart of how we build and run your loyalty programmes.
Pioneering the integration of AI into customer engagement and loyalty
2021
Acquired Discuss Now, rebranded as Bilendi Discuss, a multichannel conversation platform generating insights.
2023
Launch of Bilendi Artificial Research Intelligence (BARI), an AI dedicated to collecting, analysing and reporting customer opinions.
2025
New OCR and generative AI solution to capture complex transactional data from your wholesalers or distributors.
Tomorrow
Our R&D team is working on numerous projects to drive further innovation in customer loyalty and decision-making marketing.
