Cas Groupe FCA

Garage Owners’ Loyalty Scheme

Challenge

• How can we encourage independent auto repair shops and service centers to order replacement parts directly from the manufacturer (rather than from wholesalers)?

Solution

• Creation of a loyalty program allowing auto repair shop owners to earn points for every parts order placed through the manufacturer’s sales call center (brands: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Maserati, Ram Trucks...). They can accumulate these points and redeem them for gifts to treat themselves (movie tickets, bottles of champagne, gift sets, etc.) or for equipment related to their professional activities (tool belts, work coveralls, inspection lamps, etc.).