The Coca-Cola Case, Square Metre Championship
Employee Challenge
Challenge
- How can we support the CHD sales force in installing Coca-Cola vending machines in new locations?
Solution
- Launch of a major challenge involving all the company’s staff. Staff are invited to identify suitable potential locations and pass these on to the sales team. For every vending machine installed, staff earn points that can be exchanged for gifts from the campaign catalogue.
System
- Dedicated website for the challenge, featuring a collaborator area to submit leads and track progress, and a dedicated space for the CHD sales and logistics team to manage leads (mini CRM).
- Gift catalogue: hi-fi equipment, video game consoles, computers, household appliances, sports activities, scooters...
Results
- Programme renewed for seven consecutive years
- Just over 1,000 leads submitted to the sales team each year
- Average of 150 vending machines installed annually