US computer manufacturer
Partner Direct Rewards Programme
Distribution network activation
Challenge
- How to boost sell-in across the multi-brand distributor network?
- How to enable each local entity to activate and manage its own network?
Solution
- Creation of a dedicated network activation programme for managers and sales staff at the US manufacturer’s resellers. A programme available in six languages across 12 EMEA countries, managed by each country, with financial incentives in the form of bonuses based on sales typologies and volumes.
System
- "Partner Direct Rewards" section on the manufacturer’s website, where resellers could access their accounts and view their order histories, real-time calculations of their quarterly discounts, product and service news, and current promotional offers.
- A marketing solution used by different country entities to activate their own reseller networks through promotional boosters, product updates, and brand news.
Results
- Over 3,000 resellers engaged
- 6,500 sales managers active worldwide
- 12 countries deployed across 3 continents
- Website available in 4 distinct alphabets: Latin, Cyrillic, Hebrew and Arabic