Eléphant Bleu

Franchisees & Customers Programme


Challenge

  • How can we boost franchisees’ turnover and support them in their local marketing activities?
  • How can we improve our understanding of our customers?

Solution

  • Launch of a points and rewards scheme for customers
  • Implementation of a marketing automation tool and a sales offers engine specifically for franchisees (4 languages)
 

System

  • Interface our BMS platform with Elephant Bleu’s (soft) payment and (hard) washing ecosystem to implement the programme
  • Deployment of a programme control console at franchise level, with specific franchisor access for the marketing automation module
  • Creation of a unified customer view shared with the franchisee
  • Integration of open weather data as criteria for commercial offers and campaign triggers


Results

  • Increase in station traffic and customer value
  • Development of local and national partnerships.