Cas Maximiles

Community


Challenge

  • How can we gather customer feedback?
    How can we generate user-generated content?

Solution

  • Creating an online community of engaged consumers through a points scheme. Community members earn points by testing products and services, submitting user-generated content, completing surveys, making purchases on partner brands’ websites, and so on...
 

Set-up

  • Community web platform and mobile app
  • Member recruitment
  • Annual engagement plan
  • Community management
  • Gamification
  • Editorial content...


Results

  • A community that has existed for over 25 years
  • Programme expansion across 17 countries, from New York to Sofia
  • Hundreds of thousands of active members each month