Cas Rougié

Loyalty Scheme, B2B, Foodservice Sector


Challenge

  • How can we engage and retain a client base of catering professionals over the long term?
  • How can we generate additional business with them?
  • How can we improve our understanding of customers within an indirect sales channel?

Solution

  • Launch of the “R by Rougié” loyalty programme
  • A scheme designed to reward chefs for purchasing Rougié products, offer them exclusive deals all year round, and inspire them on a daily basis with unique content.

Programme

  • A fully digital platform accessible via smartphone or computer, designed to support chefs
  • Chefs can access ideas and advice (trend reports, recipes, videos), scan supplier invoices to automatically accumulate points redeemable for gifts
  • Over 250 rewards available to equip establishments and reward chefs
  • A year-long engagement plan delivered through newsletters


Results

  • First rewards claimed in under three months of launch
  • Hundreds of establishments signed up within weeks
  • Key generosity model assumptions validated in under six months, including OCR + generative AI reading performance