Cas Le Shuttle Freight, Drivers Club

Carriers’ Loyalty Programme

Challenge

• How can we increase Shuttle Freight’s market share in the face of competition from ferries?
• How can we build loyalty amongst our target audience of international hauliers?
• How can we increase usage of the app designed for drivers?

Solution

• Development of a loyalty programme, available in eight languages, based on the ‘Drivers Club’ theme.
• Development of a marketing engagement plan to engage and activate members throughout the programme