UGC plans, UGC Unlimited card

Membership card


Challenge

  • How can we boost revenue from the UGC Unlimited subscription cards in France and Belgium? 
  • How can we revitalise the associated offers and promotions?

Solution

  • Digitisation of the UGC Illimité card subscription process, and automation of promotions for subscribers. 

System

  • Interface with the UGC.fr website for subscription
  • Subscriber selfcare space
  • Creation of an offers and promotions engine
  • Administration of financial processes, card/VSDC and SEPA direct debits
  • Local events marketing automation
  • Subscription stand interface in cinemas


Results

  • Top 1 pricing form by sales share in 2024
  • Increase in subscription volumes
  • Optimisation of customer service processing times
  • Reduction in unpaid debts