Verypop – Banque Populaire Rives de Paris

B2C Loyalty Programme


Challenge

  • How can we differentiate between members and non-members?
  • How can we recognise and reward members’ commitment?
  • How can we involve customer advisers in this process?


Solution

  • Creation of a points-based loyalty scheme for members, rewarding them for transactions and engagement.
  • Development of a marketing campaign plan to engage members throughout the programme.
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Arrangement

  • Development of a site accessible via bank SSO.
  • Development of a B2B interface dedicated to advisers.
  • Creation of a rewards catalogue including crowdfunding for charities, banking products and gifts.
  • Implementation of a Marketing Automation system.


Results

  • Improvement in the semi-annual customer satisfaction barometer.
  • Registration of over 70% of the target customer base.
  • 40% of rewards are banking products.
  • Average newsletter open rate: 65 to 70%.